PURPOSE OF INTERNAL LINKING KEYWORD

 

What is internal linking?


An internal link is also known as a hyperlink between two pages on the same domain/website. Internal link passes PageRank or SEO value as well as the context through anchor text and surrounding content.



Where do we need to put internal links for keywords?


  • Internal links are used for giving signals to the website keyword

  • Internal links don't boost your website's authority because you can add them yourself

  • Keywords are interlinked for the domain that would be like voting for yourself like generating backlinks

  • Internal links funnel existing authority and relevant content from your backlinks throughout your website

  • Whenever we want to add internal links throughout your page, we can add a maximum of 3 internal links at the top of your page.

  • Using internal links for keywords in do-follow links generates a high ranking for a keyword



Internal link disadvantages: 


  • Broken internal links: Broken links affect the entire internal linking process, which causes the flow of link inequity throughout your site, ranking process  becomes slower and gives signals to search engines that the website is of 

poor quality

  • Most obvious crawlability issue error: This issue happens because of a malformed URL, or page error 404 not found.

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