What is a digital marketing and its benefits?

Digital Marketing in the olden days, was named the "Archie search engine" created as an Index for FTP sites. In 1990 "digital marketing", the term was first coined, with the debut of client/server architecture through personal computers, customer relationship management (CRM), applications became a significant factor in marketing information technology. This kind of database allowed companies to track customer information more effectively thus transforming the relationship process between buyer & seller, moreover the manual process is not running properly.

Digital marketing is an online marketing strategy that was created to promote company/business marketing that connected under online platforms, digital media, and internet protocols. One of the major changes that occurred in traditional marketing was the "emergence of digital marketing", as digital

marketing is dependent on technology, which is ever-evolving and fast-changing, they are segmentation and influencer marketing. Such development and strategies for digital marketing are Online behavioral advertising, Collaborative environment, Data-driven advertising, Remarketing, Game advertising, Tourism marketing.

"Digital marketing" also plays a major role in branding content for marketing their own business/company profile. After promotion, development, the next step is to implement branding that "name, content, to reach and gain a massive audience base. Enhancing branding awareness is important

branding awareness is important in digital marketing, its impact on brand perception and consumer decision-making choice ability to have a good understanding of products and services on company's work for customers.                      

Building brand awareness in digital marketing makes a good reachable to user extent view for purchasing their own products. Some of the online methods to build brand awareness in digital marketing are search engine optimization(SEO), search engine marketing(SEM), social media marketing (SMM), content marketing.     

Digital marketing is still growing today across the world wide users in

Internet, according to the globally increased headline marketing index,

so digital media is continuously growing rapidly, while the marketing budgets are expanding, and traditional media is declining. Some of the most ineffective forms of digital marketing are prioritizing clicks, balancing search and display, understanding mobiles, cross-platform measurement, targeting,

viewability, brand safety, and invalid traffic.

  

The benefits of digital marketing allow companies/ business people to 

promote their product selling and customer-based services to a very

large, and diverse audiences that could not be reached through traditional marketing such as phone calls and email-based advertising. It is accessible in online platforms for customers at no cost as the virtually connected environment to any business size than in manual traditional marketing. The social economy is also in good condition better than traditional marketing. It brings a tactic for user-friendly customers and sellers through online media, which can be used to promote the brand events, deals, and news headlines. It is also able to gather information about other competitive company products and boost our company's competitive advantage. 

in digital media, our "St Parklane hotel airport" is good ranking high on the search engines at user search phrases like best 3 star hotels in chennai.