How to do keyword research for SEO - Overview Basics

What is keyword research?

Keyword research is the process of discovering, finding which words and phrases your 

target audience is used to search for websites and answers to questions on search engines. 


The user search queries are analyzed and from that user search queries, we can research a list of seed keywords and create the best keyword for our website for easily reaching the potential audience.


A keyword can be one or two words in length but it can be in the form of a complete phrase or question. Keyword research is an important component of SEO.



How to use keyword research properly?

      

1. Study your niche

2. Define your goals clearly

3. Make a list of relevant topics

4. Create a list of certain seed keywords

5. Use good keyword research tools

6. Study the search intent

7. Identify mid tail and long tail keywords

8. Find out about your competitors whoever using the relevant keywords



What are the keyword research methodologies?


Keyword research methodology in doing the SEO process is the way of discovering, researching, and analyzing hundreds of search queries made by users on search engines. 


The purpose is to select the most relevant terms for your business and strategically include them in your content to rank higher on the Search Engine Results Page (SERP).



What is the SEO keyword research process?

 

The keyword research process in SEO is the good easy structure to follow is the 

PIE method. The term PIE, in this instance, stands, for Protect, Improve, and Expand.

It's something we recommend to our customers at the beginning of our onboarding process.


Protect: Organic traffic driving terms SERP availability    

Improve: Low Hanging fruit

Expand: PPC driving terms Lack of SERP visibility 


For every type of search ranking, you might want to win-paid ads, local search, 

featured snippets, and more there's a different type of keyword required to win it.



What is a good way to create effective keywords?


1. Think like a customer. 

2. Identify your business related user search queries are already done on search engines  

3. Make an initial list of them collectively as seed keywords    

4. Analyze the overall competition for your business

5. Understand the long tail keywords meaning properly

6. Use keyword research tools like keyword planner, sem rush tools,  Longtail pro, workstream, google trends, keyword finder

7. Analyze the overall results for keywords

 

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