Ultimate Guide for keyword research in SEO


Keyword:

              The keyword is a word or phrase that describes the content on your page or post. When users search any keyword on the search engines like google, yahoo, and Bing. Search engines should crawl that relevant keyword on your website.

Also, users search one keyword on the search engine bar, it provides additional keywords for the user searching purpose to save their time, and keywords are the foundation of SEO, if a user searches your content keyword on the search engine then only your keyword get traffic on your website.


Keyword research:

            Keyword research is a process of researching

the same keyword multiple times at the same time. Keyword research

is an important element for your website to get millions of search results on SERPs at a searching instant time. 


It is the way to figure out what people are typing to search for in the 

Search engines. The keyword research should be understanding the language that your target potential customers use when customers 

are searching for your products, content, and services.

  

Keyword types:

                         There are some of the keyword types that are used

by their length. It determines how many keywords are to be typed

on the search engine bar according to that keyword length, it gives

result pages (SERP) so faster to users.    


Keywords by measurement (length):


  • Short tail keyword(head or broad keywords)

  • Mid tail keyword

  • Long tail keyword


  • Short tail keyword:

    The keyword should be short in length and 

precise form. Short tail keywords are words that should be in one or

two words only. The short tail keyword denotes the broad keywords, head terms, and focus keywords. Search queries are made of one or

two keywords that are not more than three, are very broad topics.


Examples are mobile phones, marketing, digitization, etc.,       

                   

  • Mid tail keyword:

The keyword should be in three to four words only. Search queries are made of three or four additional keywords

that are not more than four, should be mid-term words and phrases.


It aims to balance between two extremes: the highly competitive,
the highly-ranking short tail keywords and less competitive, longer, 

more conversion-driven long tail gets traffic keywords.


Examples are mobile phones under 6lakh, software companies around Chennai, best 3-star hotels in Madurai, etc.,


  •  Long tail keyword: 

             The keyword should be very long a

length than other keywords. The keyword is phrases that should contain between five to seven keywords.                       


Long tail keywords will get less traffic compared to other generic keywords because all are only user search questions available on 

the search engine bar but usually will have a higher conversion value 

are more specific keywords that users search long tail over a "point-of-purchase" or "voice search" without typing, by pronouncing the queries on the mic the search engine provides relevant keyword  

on SERP. Long tail keywords have low search volumes than other keywords.                      


Examples are best places to visit in Chennai for shopping, 

best 3 star hotels in Chennai for staying at rooms, 

best colleges in India to study doctor courses for the higher courses.

   


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