GOOGLE UPDATES AND THEIR BENEFITS

What is google?

Google is a search engine through internet connectivity all over the world. It uses a proprietary algorithm that's designed to retrieve and order search results to provide the most relevant and dependable sources of data possible.

Google is a fully automated search engine that uses software known as web crawlers that explore the web on a regular basis to find sites to add to our index.

Google is a top search engine in the world and it is best among all other search engines, the position that has become first globally across the flow of the online platform.



What are Google’s latest updates?


Google search algorithm: Google search algorithm tracking tools were reporting 

large swings in volatility in the search results, thus signaling a possible Google search update. 

But the chatter amongst the SEO industry like best 3 star hotels in Chennai during that time has been super quiet, showing no signs of an update.


Search Ads 360: Google has done some large updates to its Search Ads 360 platform. Search Ads 360 is a search management platform that helps marketers manage search marketing campaigns across multiple engines and media channels. 

Google also supports Google Ads, Microsoft Advertising, Yahoo!, Baidu and Yahoo! Gemini.                                                                                                                     

Google said that they made the platform easier to use with "a new user interface and adding support for more search engine features and campaign types based on feedback from advertisers who told us they want an easier and more convenient way 

to build campaigns across advertising platforms. 

Google built-in new enterprise features which will give you new ways to centralize and scale your day-to-day tasks across engines and accounts.                                             


Misc google: Google had a similar message up when lockdown arrived in 2020 March due to the COVID situation. It is a very unprecedented situation and awkward during the COVID. We are taking steps to protect the health of our team members and reduce the need for people to come into our offices. As a result, there may be temporary limitations and delays in support in some cases as we prioritize critical services.


Advantages of google updates: 


  • Increasing demands for SEO experts

  • Proves that the SEO is not dead still exists

  • Encourages whitehat techniques for SEO

  • Expose the part-timers for SEO professionals

  • Creating opportunities for SEO professionals

  • Core updates largely change the algorithms of the search function, and the SERP or Search Engine Result Pages

  • Deduplication is the new update by removing duplicate results so that a URL won't appear in both the featured snippets and SERP, only original preferred 

sites whose content does not appear on the featured snippet, but rather on the 

organic search results.

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